NFIB Weekly News
Leading the News
Small businesses support one of the most pro-small business pieces of legislation in recent history (05/21/2025)
WASHINGTON, D.C. (May 21, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, announced the One Big Beautiful Bill Act will be an NFIB Key Vote for the 119th Congress. NFIB sent a letter to the U.S. House of Representatives urging a vote in favor of the legislation and expressing strong support for its historic pro-Main Street policies.
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NFIB Releases New TV Ads Backing 20% Small Business Tax Deduction Ahead of Key Congressional Action (05/12/2025)
WASHINGTON, D.C. (May 12, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, released new TV ads today urging Congress to prioritize making the expiring 20% Small Business Tax Deduction permanent and prevent a massive tax hike on 9 out of 10 small businesses. The TV ads are a continuation of NFIB’s multi-year campaign to make the 20% Small Business Tax Deduction permanent.
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Department of Labor’s 2024 final rule complicated independent contractor classification for small businesses (05/06/2025)
“The DOL’s 2024 rule intensified the stress and confusion of the classification process for small business owners and independent contractors,” said Beth Milito, Vice President and Executive Director of NFIB’s Small Business Legal Center. “NFIB is pleased that the DOL will not be using the 2024 rule in their enforcement efforts, and will instead rely on a standard that provides small business owners and independent contractors the clarity they need and deserve.”
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Small Businesses Ask Court to Provide Clear Requirements for Online Agreements (04/25/2025)
WASHINGTON, D.C. (April 25, 2025) – NFIB filed an amicus brief in the case Katherine Chabolla v. ClassPass Inc. at the U.S. Court of Appeals for the Ninth Circuit. The case concerns online agreements and what visual requirements must be met for an online user’s assent to website terms and conditions to be considered an enforceable contract. NFIB’s brief urges the full Ninth Circuit to rehear the case because the panel decision conflicts with precedent and destroys what predictability small businesses used to have about how they needed to organize their websites.
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NFIB Asks for Small Business Consideration in Future WOTUS Rulemaking (04/23/2025)
WASHINGTON, D.C. (April 23, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, sent a comment letter in response to the Environmental Protection Agency (EPA) and Department of the Army’s recent notice requesting recommendations for how future regulations pertaining to the Clean Water Act (CWA) can best adhere to the U.S. Supreme Court’s decision in Sackett v. EPA.
NFIB provided suggestions that would ensure clarity and consistency for small businesses as rulemaking bodies look to draft new regulations relating to “waters of the United States” (WOTUS).
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NFIB Releases State-Specific Reports Detailing Benefits of 20% Small Business Tax Deduction, Consequences of Potential Small Business Tax Hike (04/15/2025)
WASHINGTON, D.C. (April 15, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, released new state-specific reports outlining the benefits the 20% Small Business Tax deduction will bring to every state in the country if it is made permanent. The reports also spotlight the massive tax increases small businesses in each state will face if the deduction is not made permanent.
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Business Climate
NEW NFIB SURVEY: Small Business Optimism Declines in April (05/13/2025)
WASHINGTON, D.C. (May 13, 2025) – The NFIB Small Business Optimism Index declined by 1.6 points in April to 95.8, the second consecutive month below the 51-year average of 98. The Uncertainty Index decreased four points from March to 92 but remained far above the historical average of 68. Seasonally adjusted, 34% of business owners reported job openings they could not fill in April, down six points from March. The last time job openings were below this level was in January 2021.
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The Optimism Index declined by 3.3 points in March, falling just below the 51-year average of 98 (04/16/2025)
The NFIB Small Business Optimism Index fell just below the 51-year average in March and taxes ranked as one of the single most important problems facing small business owners. The Uncertainty Index decreased eight points from February’s second highest reading to 96.
“The implementation of new policy priorities has heightened the level of uncertainty among small business owners over the past few months,” said NFIB Chief Economist Bill Dunkelberg. “Small business owners have scaled back expectations on sales growth as they better understand how these rearrangements might impact them.”
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New Polling Shows Strong Support for 20% Small Business Tax Deduction (04/07/2025)
WASHINGTON, D.C. (April 7, 2025) – A new poll released today by the National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, shows broad, bipartisan support for America’s small businesses along with overwhelming support for keeping the 20% Small Business Tax Deduction in the tax code.
According to the survey, more than 8 in 10 Americans feel it is important for the federal government to support small businesses, including strong majorities of Republicans, Democrats, and Independents. That support translates to strong agreement (93%) that making the 20% Small Business Tax Deduction permanent should be a top priority for Congress, with nearly all Americans (95%) expressing some concern about the impact an expiration of the deduction would have.
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Small Businesses Oppose the Harmful PRO Act (03/18/2025)
What it means: The PRO Act includes numerous labor laws that would harm small businesses. NFIB sent letters of opposition to protect small businesses from increased labor costs and burdensome regulations.
Our take: “The PRO Act is anti-worker, anti-free choice, and anti-small business. It includes numerous policies that are not only overwhelmingly opposed by small business owners but have also been dismissed in the courts and rejected by Congress for decades,” said Dylan Rosnick, NFIB Principal of Federal Government Relations.
Take Action: Urge your legislators to oppose the PRO Act, which would significantly harm small businesses.
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NEW NFIB SURVEY: Small Business Optimism Recedes in February (03/11/2025)
WASHINGTON, D.C. (March 11, 2025) – The NFIB Small Business Optimism Index fell by 2.1 points in February to 100.7. This is the fourth consecutive month above the 51-year average of 98 and is 4.4 points below its most recent peak of 105.1 in December. The Uncertainty Index rose four points to 104 – the second highest recorded reading.
“Uncertainty is high and rising on Main Street, and for many reasons,” said NFIB Chief Economist Bill Dunkelberg. “Those small business owners expecting better business conditions in the next six months dropped and the percent viewing the current period as a good time to expand fell, but remains well above where it was in the fall. Inflation remains a major problem, ranked second behind the top problem, labor quality.”
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The REPAIR Act would eliminate barriers for independent auto body shops (03/04/2025)
WASHINGTON, D.C. (Mar. 4, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, sent a letter to Rep. Neal Dunn (FL-02) in strong support of his legislation, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan proposal would ensure independent auto repair shops will have access to the same tools, software, and manuals as manufacturers and authorized service centers.
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Small Business Marketing
Expert Criticizes Email For Customer Communication, Says Texting Is Superior (04/19/2022)
In a USA Today (4/14, Deerwester) column, lawyer, speaker, and author Steve Strauss wrote that “email is actually a fairly horrible way for business generally, and small business, in particular, to communicate with customers. Unopened and unwanted, ignored and abandoned, emails simply don’t get through anymore.” Strauss went on to argue that texting is superior to emailing.
Marketing Challenges Facing Small Business Owners Highlighted (04/19/2022)
Startup. Info (4/15) highlighted marketing challenges small business owners find themselves confronted with as well as how to deal with said challenges. One of these challenges is content distribution, with Startup. Info saying that content distribution “entails the practice of spreading your content far and wide. But we must state that it’s also a very challenging aspect of marketing.” With regard to how to deal with this challenge, Startup. Info says, in part, “Have a detailed content calendar that shows when, where, and how you spread your content.”
Tips Offered For Small Business To Craft Effective Brand Experience (04/19/2022)
Small Business Trends (4/9, Pilon) provided “10 tips for creating an effective small business brand experience.” Among the areas small business owners should consider are creating an appealing logo, crafting a brand voice, and improving website design.
Commentary: QR Codes Can Help Business Owners “Bridge The Gap” Between Traditional, Digital Marketing (04/12/2022)
Michael Plummer, Jr., president of “premier New Mover Marketing franchise” Our Town America, wrote in Forbes (3/30, Plummer) that businesses should “bridge the gap between traditional and digital marketing by learning how to use QR codes as part of your print marketing strategy.” Plummer wrote, “Using QR codes in your marketing materials can help your business connect with customers and drive traffic to your website,” as well as help build an email database to “stay in touch with your loyal customers” and boost customer feedback.
SBA’s National Small Business Week Set For May 1-7 (04/05/2022)
The Lower Bucks (NJ) Times (3/28) said the Small Business Administration’s “National Small Business Week: Building a Better America Through Entrepreneurship is set for May 1-7.” SBA Administrator Isabella Casillas Guzman said the virtual event “celebrates the resiliency and tenacity of America’s entrepreneurs who are doing their part to power our nation’s historic economic comeback.”
Small Businesses Advised To Shift Social Media Strategy To Cope With Instagram Priority Change (04/05/2022)
Insider (3/28, York) reported that in late 2021, Instagram “announced a shift to prioritizing video-focused content over photo-focused content,” and “small businesses and creators [said] that the frequent updates and changes make it difficult to grow their accounts, especially those rooted in photo content.” Social media coach Kar Brulhart “add[ed] that Instagram’s algorithm is prioritizing video and reels to compete with YouTube and TikTok,” and advised entrepreneurs to “create stop-motion reels to showcase their products in various frames or film clips to compile into a montage.” Amanda Teo, a director of marketing at the sustainable-packaging company Noissue, “add[ed] that video content produced in-house shouldn’t feel overly produced,” and was quoted saying, “We’ve tested more-produced videos versus more-authentic videos, and the authentic videos that look like you just filmed it off your phone with minimal editing performed really well.”
Wages and Benefits
NFIB Jobs Report: Labor Shortages Continue to Constrain Small Business Job Growth (05/01/2025)
WASHINGTON, D.C. (May 1, 2025) – NFIB’s April jobs report found that 34% (seasonally adjusted) of small business owners reported job openings they could not fill in April, down six points from March, the lowest since January 2021.
“Small business owners remained open to hire and grow their workforce in April,” said Chief Economist Bill Dunkelberg. “While the percent of open positions decreased a bit, Main Street firms are still struggling to find qualified applicants for their plentiful open positions.”
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Health Care: Small Business Pays More, Gets Less (04/16/2025)
What it means: Affordable health care is essential for the success of America’s small businesses. Small business owner Marcie Strouse shared with lawmakers the various ways Congress can provide relief from rising costs.
Our take: “Small businesses are paying more and getting less. Small firms pay nearly twice as much for health insurance as large businesses. Unlike large corporations, small businesses lack the bargaining power to negotiate lower premiums,” said Josselin Castillo, NFIB Principal Federal Government Relations.
Take Action: It is time for Congress to provide immediate relief for millions of Americans. Urge your elected officials to make health care more accessible and affordable to small business owners.
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Small Businesses Support Legislation to Restart the PAID Program (03/26/2025)
WASHINGTON, D.C. (March 26, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, sent a letter to Rep. Glenn Grothman (WI-06) in strong support of his legislation, the Ensuring Workers Get PAID Act. This legislation would reinstate and codify the Department of Labor’s (DOL) Payroll Audit Independent Determination (PAID) program, which provided small businesses flexibility to self-report and correct minor wage and hour violations before incurring a penalty.
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NFIB Jobs Report: Small Business Job Creation Weakens in February (03/06/2025)
WASHINGTON, D.C. (March 6, 2025) – NFIB’s February jobs report found that 38% (seasonally adjusted) of small business owners reported job openings they could not fill in February, up three points from January and the highest reading since August 2024. A seasonally adjusted net 15% of owners plan to create new jobs in the next three months, down three points from January.
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NFIB report reveals a growing health insurance affordability crisis for small business owners and employers (02/19/2025)
WASHINGTON, D.C. (Feb. 19, 2025) – The National Federation of Independent Business (NFIB), the nation’s leading small business advocacy organization, released a new health care policy paper entitled, “Addressing the Health Insurance Affordability Crisis for Small Businesses.” The findings reveal a dire prognosis for the small-group insurance market as employer-provided health coverage is becoming unsustainable for millions of small businesses and their employees. The report also highlights the top legislative solutions Congress should enact to provide relief for small businesses.
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NFIB Jobs Report: Main Street Labor Costs Ease in December (01/09/2025)
Fewer small businesses plan to raise compensation in the coming months
WASHINGTON, D.C. (Jan. 9, 2025) – NFIB’s December jobs report found that 35% (seasonally adjusted) of small business owners reported job openings they could not fill in December, down one point from November. Seasonally adjusted, a net 29% of small business owners reported raising compensation in December, down three points from November and the lowest reading since March 2021.
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